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Potential analysis describes the structural examination of specific characteristics and competencies. Potential analysis´ provide information about abilities of employees, future events, methods or organizations. Due to that the analysis of the branch of production, the financial sphere, the research & development and the Human resources is differentiated. A company might analyze its own potential (productivity, market position) by comparing it to those of the competitors (Benchmarking). A market can be analyzed to estimate its potential for a certain product. Processes can be structurally analyzed due to their optimization. ==Quality criteria of a potential analysis== The bases of a qualitative potential analysis are the following quality criteria that need to be fulfilled for any kind of potential analysis. * Validity Validity should show that the used potential analysis tool is suitable and whether the significance of the examination of future executives is established or not. * Reliability Reliability in potential analysis means to make tests comparable. The potential analysis tools should have the same result after being carried out several times. * Objectivity The quality criteria objectivity should ensure that the results of potential analysis´ were not disturbed by personal influences. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Potential analysis」の詳細全文を読む スポンサード リンク
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